Aspinall Foundation
Introduce conservation to young visitors
The Aspinall Foundation is a globally recognised animal conservation charity, leading the way in the protection and breeding of endangered species through innovative, world-class wildlife programmes.
"Vicki and David were passionate about getting the perspective of our keepers and rangers. Their voice came through in our educational and adventure books thanks to the focused and driven approach from concept to completion."
Carole Thomas, Marketing and Communications Manager
"Working with David and Vicki was effortless and a lot of fun. They encapsulated the brief with dynamic ideas that aligned with our values. They delivered a new and exciting translation of what we offer our customers."
Carole Thomas, Marketing and Communications Manager
Wild About Learning
Creative Resources for Young Conservationists
The Challenge
To create a series of engaging educational booklets and event activity concepts for staff and the public that support The Aspinall Foundation’s mission: the global conservation and protection of endangered animal species. The aim was to develop resources that inspire learning, enhance visitor experience, and raise awareness of the foundation’s vital conservation work.
Our Approach
We immersed ourselves in the world of The Aspinall Foundation through a combination of on-site visits and virtual meetings with their education team, animal keepers, and wildlife rangers. This direct collaboration helped us understand the organisation’s values, visitor engagement strategies, and the deep commitment of its staff to animal welfare.
Our process included:
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Gaining insight into how the foundation communicates conservation topics to both young learners and families
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Aligning with The Aspinall Foundation’s brand guidelines to ensure visual and verbal consistency across all materials
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Researching the UK Key Stage 2 and 3 curriculum to develop age-appropriate, interactive challenges and conservation-themed learning experiences
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Designing content that blends creative storytelling, animal facts, and environmental awareness to foster curiosity and connection
The Outcome
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A strategic proposal that helped guide the foundation’s marketing and education teams in shaping project scope and budgeting
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A set of custom illustrations featuring endangered animals cared for at The Aspinall Foundation’s wildlife parks
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Four printed educational booklets aligned with Key Stage 2 and 3 learning objectives, used in school visits, on-site workshops, and across wider conservation education programmes