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Banbury BID

Tell stories that

bring people together 

Banbury Business Improvement District (BID) is a not-for-profit, independent organisation that works on behalf of local businesses to deliver key investments and economic growth for the historic town.

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"ThomFong captured the emotions and passion of our business owners and entrepreneurs, curating it in a way that made the films very special." 
Jasmine Gilhooly, Banbury BID Strategist

"The films have been great tools in meetings and presentations, allowing viewers to quickly connect with the town in a creative, visual and tangible way."
Jasmine Gilhooly, Banbury BID Strategist

"The films have received positive feedback from the town's stakeholders, councillors and potential sponsors."
Jasmine Gilhooly, Banbury BID Strategist

Challenge

To promote over 30 businesses in a collection of videos that celebrates Banbury’s unique community and its local entrepreneurs.

 

Approach

Meeting with business owners, staff members and the people of Banbury to gain insight into the spirit of the town and its community. Planned and executed on location filming of all businesses and conducted interviews with a selection of entrepreneurs to celebrate the uniqueness of the town. Created a series of narratives to convey a message of unity.

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Outcome

  • 6 short films premiered at the 2022 Banbury Jubilee Festival to over 10,000 visitors 

  • Films showcased to the public on the Banbury BID website

  • Films used internally as communication tools in meetings and presentations with the town's stakeholders, councillors and potential sponsors

  • An archive of content utilised for future idea generation

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