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Banbury BID

Tell stories that

bring people together 

Banbury Business Improvement District (BID) is an independent, not-for-profit organisation that supports local businesses by driving investment, boosting footfall, and promoting sustainable economic growth across Banbury’s historic town centre.

Spotlight on Banbury: Celebrating Local Business Through Film
Spotlight on Banbury: Celebrating Local Business Through Film
Spotlight on Banbury: Celebrating Local Business Through Film

"ThomFong captured the emotions and passion of our business owners and entrepreneurs, curating it in a way that made the films very special." 
Jasmine Gilhooly, Banbury BID Strategist

"The films have been great tools in meetings and presentations, allowing viewers to quickly connect with the town in a creative, visual and tangible way."
Jasmine Gilhooly, Banbury BID Strategist

"The films have received positive feedback from the town's stakeholders, councillors and potential sponsors."
Jasmine Gilhooly, Banbury BID Strategist

30 Voices, One Town

Banbury on Film

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The Challenge

To raise the profile of over 30 local businesses through a compelling video campaign that highlights Banbury’s vibrant entrepreneurial community and the unique character of its town centre. The goal: to create engaging, authentic content that boosts visibility, encourages local support, and reinforces Banbury as a thriving destination for business and community life.

 

Our Approach

We began by connecting directly with business owners, staff, and residents to uncover the heart of Banbury’s identity. Through on-location filming, personal interviews, and authentic storytelling, we:

  • Captured real voices and stories from across the town’s independent shops, services, and venues

  • Planned and executed a video content strategy that reflected the diversity and spirit of Banbury’s business community

  • Developed a unified narrative across all films, emphasising collaboration, local pride, and community resilience

  • Delivered high-quality video production to ensure each business was represented with professionalism and care

 

The Outcome

  • 6 short films premiered at the 2022 Banbury Jubilee Festival, viewed by more than 10,000 attendees

  • Videos showcased on the Banbury BID website to drive digital engagement and local discovery

  • Films used as strategic communication tools in meetings with stakeholders, councillors, and potential sponsors

  • Created a valuable content archive for future marketing campaigns, funding applications, and place branding initiatives

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