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Building Digital UK

Visualise research, promote interaction

Building Digital UK (BDUK), a UK Government initiative, is improving lives by delivering fast, reliable broadband and mobile connectivity to rural and hard-to-reach communities across the country.

"The outputs were eye-catching, different and useable." 
Dr Marion Lean, Co-Design Coach and Researcher

"It was impressive that they managed to work with the constraints to offer some unique yet viable solutions."
Dr Marion Lean, Co-Design Coach and Researcher

"My favourite is the Rural Snakes and Ladders. 
A quite simple translation of research insights into an accessible and informative experience."
Dr Marion Lean, Co-Design Coach and Researcher

Visualising Impact

Turning Government Research into Engaging Digital Stories

 

The Challenge

To translate complex research outcomes from the UK Government’s Building Digital UK (BDUK) programme into a compelling series of graphic symbols and visual narratives. The goal was to communicate the significance of delivering high-speed broadband to rural communities across the UK—making research findings accessible and meaningful to both internal teams and wider audiences.

 

Our Approach

We collaborated closely with the BDUK research team to understand and communicate the real-world impact of their findings. Our process focused on:

  • Conducting in-depth analysis of research outcomes and discussing key insights with internal stakeholders

  • Designing a collection of custom illustrations, animated icons, and visual storytelling assets that captured the transformative effects of improved digital connectivity

  • Creating symbol-based graphics that were both accessible for internal communication and adaptable for wider public engagement

  • Exploring innovative ways to translate government research into clear, engaging formats that bridge the gap between data and public understanding

 

The Outcome

  • A suite of illustrations delivered in three distinct colourways, formatted for use in publications, presentations, and internal reports

  • An interactive digital illustration manual, co-developed with the BDUK team, categorising each visual asset with descriptions for easy reference

  • A dynamic, interactive animated infographic designed to explain the project’s impact—bringing the data to life and making complex information visually engaging

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